World of Tings
Our Story
Just as everything else was shutting down, Rachel wanted to set up a charity initiative with her family to give back to frontline workers and those adversely affected by the pandemic. She started with beads.
In just a few months, the charitable initiative she founded with her husband and children turned into a business cum cult accessory brand with a community of collectors around the world. Dua Lipa, Gigi Hadid, Kendall Jenner, Justin Bieber and the entire BLACKPINK crew are just a few famous faces with Tings on their wrist.
Today, String Ting is an independent, female-owned business made up of 11 local women and a fluffy Havanese pup named Nike, who come together in a South London studio to handcraft Tings while listening to true crime podcasts. Giving back is still at the heart of the story, Rachel and her team have donated more than £35,000 to refugee, homeless and individual cause charities to date.
String Ting was founded by Rachel Steed-Middleton peak-pandemic in 2020.
The world of String Ting is about joy. It's about sprinkling a bit of sparkle and a dash of delight into our everyday lives.
Because if the world demands we get dressed every day, then we may as well have fun with it.
Like a cute outfit for your phone, our original phone straps turn up the brightness on essential tech. Tings are easy to attach, which means you can build your collection and swap your Ting to match your mood.
But there's more to Tings than tech! Our jewellery and cheerful accessories spark joy through the nostalgia of beads. For Stringer-in-Chief Rachel Steed-Middleton, beading is something that goes back to her childhood, an enduring form of sisterhood and self-expression.
That's the essence of String Ting: Small items that transmit good vibes.
Each Ting is hand-strung by a small crew using the highest quality elements, from Swarovski® crystals to Japanese Miyuki glass beads and our own bespoke creations. Every piece is 100% original, made with care and designed to last and be loved.
