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Our Story

Origins

In 2020, when the world paused, Rachel and her family began beading at the kitchen table as a way to give back. What started as a fundraiser became a phenomenon — a cult brand worn by Dua Lipa, BLACKPINK, Gigi Hadid, and collectors in 70+ countries.

Craft

Every Ting is still designed by Rachel and handmade in our South East London studio — a space alive with colour, conversation, and the occasional bark from Nike and Hiro, our Havanese mascots. Eleven talented women string each bead with patience, precision, and care. Nothing mass-produced, nothing off-the-shelf.

Scale

Today, String Ting is home to the world’s largest collection of handmade beaded phone accessories. From wristlets to bag charms to lanyards, every piece is made to be collected, swapped, and treasured — the joy is in building your own Ting universe.

Joy

Think of a Ting as a great outfit for whatever you carry — your phone, your bag, your keys, or even just your mood. Playful, personal, and impossible to ignore, Tings are designed to attach easily and swap as you please.

While our wristlet phone straps are the icons, the world of String Ting is bigger: bag charms, lanyards, and teeny collectibles that spark joy in the everyday.

Each piece is a little burst of nostalgia, sisterhood, and pure dopamine design — turning the essentials you can’t leave home without into accessories you can’t live without.

Community

We’re proud to be independent, female-founded, and committed to giving back. Since 2020, we’ve donated over £35,000 to charities supporting refugees, the homeless, and frontline communities. More than 75,000 Stringers around the world are part of this growing family.

Quality

From Japanese Miyuki® glass beads, freshwater pearls and Crystals by Swarovski® to our own bespoke designs and semi-precious stones, every detail is intentional. Each Ting is designed to last, to be loved, and to remind you that the details are the design.